The piece talks about why rappers really are scared of Diddy, the famous American rapper, record producer, and businessman. Even though Diddy is successful and well-known in the music business, he makes his peers afraid for reasons other than his achievements.
The author says that this fear comes from Diddy’s image for being powerful and cruel. Diddy is a powerful person because he can shape lives and never stops trying to be successful. Rap artists are aware of how powerful he is and don’t want to lose his favor.
The piece also talks about how Diddy has a history of ruining people who cross him. The author talks about a few times when artists did not follow Diddy’s instructions and suffered terrible results, like being banned from performing or having their music careers end.
The fact that Diddy is a smart businessman is another reason why singers are scared. Through his work with record labels, clothing lines, and alcohol names, he has built a huge empire. Because of this, he has money and contacts in the music business that can make or break a rapper’s career.
In addition, the piece talks about how Diddy can use the media to his benefit. Because he is active on many social media sites and has a large network, he can control stories and change people’s minds. Because of his power, rappers who cross him could get in trouble, which could hurt their image.
Finally, singers are afraid of Diddy because he has a lot of power in the music business, is known for being cruel, is a smart businessman, and can change the way the media reports things.