The events of September 11, 2001, left an indelible mark on the United States, a wound that still feels fresh today. For those who witnessed the tragedy, the date is a poignant reminder of loss and melancholy.

Yet, amidst the darkness, a beacon of hope and resilience shone through – the unbreakable spirit of the American people. In the aftermath of the tragedy, a iconic commercial by Budweiser struck a chord in the hearts of many.

The ad, which featured the brand’s majestic Clydesdales, traveled through the streets of New York City, passing landmarks like the Statue of Liberty and Brooklyn Bridge, before arriving at the site of the Twin Towers. In a powerful moment, the horses bowed their heads in respect, paying homage to the lives lost.

The commercial’s message was clear: never forget, and never let such a tragedy happen again. First aired in 2002, it was re-released on the 10th anniversary of 9/11, with a modified version emphasizing the importance of remembering the victims and their families.

According to Paul Chibe, Vice President of Marketing at Anheuser-Busch, “Our 9/11 Clydesdales tribute ad is very special… We were proud to re-air the spot on the 10th anniversary to help raise awareness for the National September 11 Memorial & Museum.” Even years later, this heartfelt advertisement remains a powerful tribute to the resilience and solidarity that emerged from the ashes of that fateful day.

It serves as a poignant reminder of the enduring strength of a nation and the importance of never forgetting the lives lost on 9/11.

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